Heartsy is an online outlet for providing daily deals on handmade craft items that are available online. They strive to assist independent sellers in selling their items.
Heartsy was launched in February 2011.
Each day, one item is chosen to be deeply discounted in an artisan’s Etsy store. Members of Heartsy receive email notification of the sale. They can purchase the deal with one click on Heartsy and use the voucher on Etsy to make the purchase. The new incentive they are running offers a buyer a unique code to share with a friend. If the friend makes a purchase, you each get free $5 vouchers for future deals. Heartsy also offers blog badges that kickback $5 if a new buyer buys something by using the link you provided.
Apparently providing an email address automatically subscribes you to the Heartsy Daily Deal. The main page features the deal of the day, complete with the value, VIP value, savings percentage, and number of vouchers remaining. Each deal has a button to buy the voucher or to share on Facebook.
Below the Deal of the Day are listings of the newest deals as well as some extended deals. There’s even a “best of Etsy” section to view items from the best artisans on Etsy.To browse this section, users click “Start Tumbling” and are directed to an Etsy store. The user clicks Like or Dislike and this helps Heartsy learn more about the products you like.
Newest deals show photos of three items that, when clicked, reveal the cost of the voucher and the savings. If you want to see more of a certain seller’s items, you can be redirected to Etsy to view the artist’s page.
The Extended Deals also feature photos of items that have vouchers remaining. Items may be viewed and again, the user can visit Etsy to see more.
At the bottom of the home page is a section called “Upcoming Deals”. These are the deals that Heartsy is considering featuring. Users can sign in and vote on whether they would buy the pictured product. The choices are definitely, probably, maybe, I don’t think so, or definitely not. There are hundreds of products to rate and after rating, the site informs users of how many more definitely votes the item needs to become a featured deal. This is a good feature as it lets users be a part of the item offering process. It also gives sellers feedback into what buyers are interested in.
Where do the vouchers come from? As I understand it, after being selected as a featured seller, the seller creates the vouchers at a certain dollar amount and Heartsy buys them from the seller . Heartsy pays for the vouchers upfront before featuring the offer and the seller’s shop honors the full value of the certificate. Buyers are responsible for any amount beyond the certificate via PayPal. Sellers MUST offer at least 50% off to be featured. This is very much like the Groupon sales model.
Users cannot even enter the site without providing an email address or signing in with Facebook. The Deal of the Day is featured and has a short message from the seller about their business or product.
Viewing deals on Heartsy is free. It does not indicate anywhere on the site what percentage, if any, they make on these vouchers. However, a Heartsy VIP membership for $7.99 per month provides users with early access to upcoming deals, $5-$10 more discounted from deals, and deals exclusive to VIP members. Users can also get more credits by inviting Facebook friends to Heartsy. Every deal they complete earns each of you $5.
Regular Etsy shoppers or people who enjoy purchasing vintage or handmade items will benefit from Heartsy. By viewing the deal of the day and purchasing vouchers towards items, significant savings can be had by the buyer. It is also great that buyers have a vote in what items are featured in future deals.